Brno, with a population of just under 380,000, is the second largest city in Czechia and a prolific centre of music creation, particularly the folk genre. It is the hometown of renowned composers Leoš Janáček, Erich Wolfgang Korngold and Pavel Haas. Strategically positioned in Central Europe, Brno boasts a multicultural environment – including Bohemian, Moravian, German, Jewish and Romani cultures – which reflects diversity within the city's folk music repertoire. The local creative industries employ 21,000 individuals and produce a total annual turnover of more than more than US$1 billion.

Hosting a rich cultural programme, Brno's music events and projects highlight the leitmotiv of collaboration, intercultural dialogue and social inclusion. Organised with 19 partner cities, the Concentus Moraviae Festival is an example of how music links Brno to its surrounding regions. The Babylonfest is dedicated to display the diversity of cultural expressions of the communities living in Brno. The city also invests significantly in early musical education programmes such as the Mozart's Children project which enables young talents to perform at the Brno Philharmonic.

The Brno Strategic Planning Department is currently undertaking a participatory process to develop a plan specifically aimed at supporting creative industries as part of the Strategy for Brno 2050. The main objective of this plan is to enhance the attractiveness and strengthen the city profile through its cultural assets by creating enabling conditions for employment growth within creative industries. In addition, since 2013, the Municipality has provided essential financing for the Brno – Music Friendly City web portal, which offers free services and invites all music organisations and associations, from both the public and private sectors, to present their projects and activities to the general public.