70.

The Committee encourages the establishment of national, public and private foundations or associations aimed at promoting the objectives of the Convention, and welcomes their contributions to the Intangible Cultural Heritage Fund.

81.

States Parties shall take necessary measures to raise the awareness of communities, groups and, where applicable, individuals regarding the importance and value of their intangible cultural heritage, as well as of the Convention, so that the bearers of this heritage may fully benefit from this standard-setting instrument.

88.

States Parties are encouraged to participate in activities pertaining to regional cooperation, including those of category 2 centres for intangible cultural heritage that are or will be established under the auspices of UNESCO, to be able to cooperate in the most efficient manner possible, in the spirit of Article 19 of the Convention, and with the participation of communities, groups and, where applicable, individuals as well as experts, centres of expertise and research institutes.

105.

States Parties shall endeavour, by all appropriate means, to keep the public informed about the importance of intangible cultural heritage and the dangers threatening it, as well as about the activities carried out in pursuance of the Convention. To this end, States Parties are encouraged to:

(a)     support media campaigns and the broadcasting of intangible cultural heritage using all forms of media;

107.

States Parties shall endeavour, by all appropriate means, to ensure recognition of, respect for and enhancement of intangible cultural heritage through educational and information programmes, as well as capacity-building activities and non-formal means of transmitting knowledge (Article 14 (a) of the Convention). States Parties are encouraged, in particular, to implement measures and policies aimed at:

(h)     privileging experience of intangible cultural heritage with practical methods by employing participatory educational methodologies, also in the form of games, home-tutoring and apprenticeships;

109.

Research institutes, centres of expertise, museums, archives, libraries, documentation centres and similar entities play an important role in collecting, documenting, archiving and conserving data on intangible cultural heritage, as well as in providing information and raising awareness about its importance. In order to enhance their awareness-raising functions about intangible cultural heritage, these entities are encouraged to: introduce and develop participatory approaches to presenting intangible cultural heritage as living heritage in constant evolution;

(c)     focus on the continuous recreation and transmission of knowledge and skills necessary for safeguarding intangible cultural heritage, rather than on the objects that are associated with it;

118.

The Committee updates and publishes annually the List of Intangible Cultural Heritage in Need of Urgent Safeguarding, the Representative List of the Intangible Cultural Heritage of Humanity and the Register of programmes, projects and activities that best reflect the principles and objectives of the Convention. In order to ensure better visibility of the intangible cultural heritage and awareness of its significance at the local, national and international levels, the Committee encourages and supports the widest possible dissemination of the Lists through formal and non-formal means, in particular by:

122.

To contribute to the fullest possible visibility and raise awareness about intangible cultural heritage, the emblem of the Convention may be used in accordance with the principles and regulations established for this purpose, as laid out in paragraphs 126–150 of these Operational Directives.

125.

The Convention’s emblem shall be accompanied by UNESCO’s emblem and may not be used in isolation, it being understood that each of them is governed by a separate set of rules and that any use must have been authorized in accordance with each of the respective sets of rules.

IV.2.2

Rules applicable to use of the emblem of UNESCO and the emblem of the Convention respectively

127.

The use of UNESCO’s emblem which accompanies the emblem of the Convention is governed by the Directives concerning the Use of the Name, Acronym, Logo and Internet Domain Names of UNESCO, as adopted by the General Conference of UNESCO.

128.

The use of the Convention’s emblem linked to the UNESCO emblem, therefore, must be authorized under the present Directives (for the part of the Convention’s emblem) and under the Directives concerning the Use of the Name, Acronym, Logo and Internet Domain Names of UNESCO (for the part of UNESCO’s emblem) in accordance with the respective procedures provided under each of these Directives.

138.

The procedures for requesting the use of the Convention’s emblem for the purpose of patronage shall be provided by the Secretariat, in line with the following criteria and conditions:

(a)     Criteria:

(i)      Impact: use may be granted for exceptional activities likely to have a real impact on safeguarding intangible cultural heritage and to enhance significantly the Convention’s visibility.

153.

The State Party reports on the measures taken for implementation of the Convention at the national level, including:

(b)     other safeguarding measures as referred to in Articles 11 and 13 of the Convention, including:

154.

The State Party reports on the measures taken at the national level to strengthen institutional capacities for safeguarding intangible cultural heritage, as described in Article 13 of the Convention, including:

(b)     strengthening institutions for training in intangible cultural heritage management and transmission of this heritage;

168.

Paragraphs 157–159 and 165–167 of these Operational Directives shall apply fully to States non party to the Convention that have in their territories items proclaimed Masterpieces incorporated in the Representative List of the Intangible Cultural Heritage of Humanity, and that have consented to accept the rights and obligations attendant thereon.