| Diversidad de las expresiones culturales

Project ID: 2019-2276

Name of applicant:

Music In Africa Foundation

Country of applicant:

Sudáfrica

Type of applicant:

NGO

Amount requested:

100.000,00USD

Beneficiary country(ies):

Sudáfrica

Status:

Approved

Total Score: 34.5

IFCD Submissions details

Preselection | National Commissions Review

IFCD Preselection form - - 07/16/2019 - 14:29

Submitted by on 16 Jul 2019

1. Name and contact details of officer from the National Commission for UNESCO

Title:

Family name:

Mukwevho

Given name:

Carlton

Position:

Secretary General

Address:

Sol Plaatje House, 222 Struben Street

Postcode:

0001

Town:

Pretoria

E-mail:

Mukwevho.C@dbe.gov.za

2. Justification of pre-selection

What are the main reasons for having pre-selected this project proposal, as compared to other proposals received by the National Commission for UNESCO?:

The proposal speaks to policy change. It aims to address poor legislation and ineffective policies in the music industry. This will therefore lead to structural change for the creative industries once it comes into effect. The projects also aim to assist musicians to adapt new innovative ways to produce and distribute their music. Research and mapping studies will be conducted to empower artists. The data collected will be a game changer for the industry and this came out quite strong in the application. The project aims to connect musicians in the continent and the diaspora. This will promote the mobility of artists and market access. The fact that artists learn how to generate/increase their own revenue stood out. The projects talks to empowering the artist and building capacity of the creatives in the sector. The project also has a data collection and mapping exercise linked to it which is very important to assist with policy changes and implementation.

3. The applicant institution/organization

What elements demonstrate that the applicant institution/organization is a significant stakeholder in the culture sector (locally / nationally / internationally)?:

The applicant (Music in Africa Foundation) has been running the largest music industry conference and market on the African continent for the past – years in different countries in the continent. They have secured partnerships with leading national and international organisations in the music industry. To date they have managed to secure partly sponsorship for the project from international development agencies operating in South Africa, which attests to the fact that they are a leading stakeholder in the cultural sector.

4. Relevance of the pre-selected project proposal

4.1. What are the main current needs and priorities in your country in terms of cultural policies and/or cultural industries?:

The current needs and priorities are as follows: - Training/capacity building - Transformation of the sector - Job creation - Empowerment - Equality and market access - Research purposes - Policy reform - Speaks to National Development Plan

4.2. How do the objectives of this pre-selected project proposal meet the current needs and priorities of the country in terms of cultural policies and/or cultural industries?:

Training/capacity building The project aims to identify the capacity development needs relating to the creation, production and distribution of cultural goods and services in the music industry through the data collected and developed. It will identify the areas that need to be developed both at the skills level and market strength including funding, policy and education. Transformation of the sector (Equality and market access) Participation in creation, productions and distribution of cultural goods and services is widened to previously excluded regions and social groups. The aim is to broaden the music industry beyond the major cities. Gender parity will also be addressed as the music industry is dominant by males and through the project; the aim is to get a 50-50 gender balance with regard to trainees of the various programmes on offer. Job creation The projects will also serve as a gateway for businesses to identify business opportunities and introduce new products for the Africa market, which will translate into an approved and more professional market, therefore creating more job opportunities. The project aims to develop a digital software tool that will match professionals and revenue streams based on their skill, music and other attributes.

4.3. To what extent do you expect this pre-selected project proposal to have an impact on the country’s cultural policies and/or cultural industries?:

The statistical data will inform the development of new policies for the music industry and analyse the impact of existing policies and regulations. The project will uplift the social status of artists (current reports show how musician die poor and this project aims to develop data to increase the revenue streams of musicians so they can have a more sustainable income). The project will promote music diversity and creativity Broaden scope of music to include the role of new technology through the development of software tools as an innovative revenue generating model for the sector. Training workshops will be conducted to train musicians on what is available in terms of revenue streams. This will lead to capacity building of musicians and the professionalization of the sector in SA as a pilot phase and the region at large.

5. Other information

Please indicate other contextual information that the IFCD Panel of Experts should take into consideration when evaluating the pre-selected project proposal.:

South Africa is currently in the process of reviewing its Copyright Act. The Copyright Amendment Bill seeks to align the country’s copyright regime with the digital era. The revision of this piece of legislation also a respond to issues raised by the cultural and creative sector and notably through the Music Industry Task Team (MITT) of 2001. The MITT indicated the need to revise the outdated 1978 Copyright Act and the 1967 Performers Protection Act so as to assist in addressing key challenges facing the music sector in particular. These challenges include the fact that musicians were dying poor and they had no sustainable income generating means. They also lack data and capacity building skills to manage their income and its hope that this projects, through its data collection, research and training elements, will be able to address some of these challenges faced by the music sector.

6. The pre-selection process at the national level

Ms Tsholofelo Shounyane

Full name:

Ms Tsholofelo Shounyane

Organization:

ASSITEJ South Africa

Type of organization/Institution:

NGO

Position:

Education Coordinator

Ms Hendrina Viljoen

Full name:

Ms Hendrina Viljoen

Organization:

Tshwane Municipality

Type of organization/Institution:

Parte

Position:

Deputy Director: Creative Industries Policy Development

Ms Susan Selepe

Full name:

Ms Susan Selepe

Organization:

Department of Sport, Arts and Culture

Type of organization/Institution:

Parte

Position:

Deputy Director: Community Arts Centres

Ms Cleon Noah

Full name:

Ms Cleon Noah

Organization:

Department of Sport, Arts and Culture

Type of organization/Institution:

Parte

Position:

Director: Multilaterals and Resourcing

Mr Motopi Rampedi

Full name:

Mr Motopi Rampedi

Organization:

Department of Basic Education

Type of organization/Institution:

Parte

Position:

Deputy Director

Ms Kentse Moleli

Full name:

Ms Kentse Moleli

Organization:

Department of Sport, Arts and Culture

Type of organization/Institution:

Parte

Position:

Deputy Director: Resourcing

Date:

2019

Full Name of the representative of the National Commission as Signature:

Mr Carlton Mukwevho

IFCD Submissions details

Eligibility | Technical Assessment

IFCD Eligibility form - j_casas - 10/09/2019 - 11:47

Submitted by j_casas on 09 Oct 2019

Eligibility Status:

Eligible

Technical Examination

Submitted by the deadline:

Yes

Application Form submitted either in English or French:

Yes

Maximum amount requested is US$ 100,000 or below:

Yes

Project implementation period is between 12 and 24 months:

Yes

All sections of the Form are completed:

Yes

Signature of applicant:

Yes

The applicant does not have an ongoing IFCD funded project:

Yes

Falls within the areas of intervention of IFCD:

Yes

IF PARTY OR NGO

Party to the 2005 Convention from developing countries:

Yes

National Commission Review Form:

Yes

Signature of National Commission:

Yes

Official document/ statutes (with English or French translation if necessary):

Yes

IFCD Submissions details

Experts Evaluations

EVALUATION GRID
8 points	The project proposal addresses perfectly all relevant aspect of the criterion under consideration. The answer provides all the information needed and there are no concerns or areas of weakness
6-7 points	The proposal addressed the criterion well, although some improvements could be made. The answer gives clear information on all or nearly all of the evidence needed.
5-4 points	The project proposal broadly addresses the criterion, but there are still some weaknesses. The answer gives some relevant information, but there are several areas where detail is lacking or the information is unclear.
3-2 points	The project proposal does not entirely address the criterion or cannot be judged properly due to missing or incomplete information. The answer does not necessarily address the question asked, or gives very little relevant information.
1 point	The project proposal barely addresses the criterion. There is a clear lack of relevant information that makes it extremely difficult to judge whether the question asked is addressed.
0 points	The project proposal fails to address the criterion or cannot be assessed due to the lack of pertinent information. The answer does not address the question asked, or does not provide relevant information.

Expert 1

Sub-Total Expert 1 : 17.5

IFCD Expert Evaluation form - o_ojoma - 11/02/2019 - 14:02

Submitted by o_ojoma on 02 Nov 2019

Brief summary of the project:

A project to provide data, capacity building and policy advocacy to enable south African musicians earn a more sustainable living from their music through development of more effective revenue models. It is planned as a pilot for a wider pan African project.

1. RELEVANCE AND APPROPRIATENESS OF THE PROJECT TO THE OBJECTIVES AND AREAS OF INTERVENTION OF THE IFCD

1.1 Please describe how the project objectives and proposed impact/long-term benefits are aligned with at least one of the IFCD’s outcomes and associated expected results.:

The policy advocacy strand will contribute to Outcome 1: A sustainable system of governance for culture that promotes the diversity of cultural expressions is created through targeting structural change. specifically, this is relevant to ER 1.1 Cross-sectoral cooperation in cultural policy making and implementation is demonstrated and ER 1.2 Processes and mechanisms of public policy making and implementation are strengthened. The project is also relevant to Outcome 3: The value and opportunities that cultural and creative industries contribute to sustainable development are clearly demonstrated to relevant authorities involved in national development planning. The relevant ER is Innovation and new business models are applied to creation, production, distribution and access to diverse cultural goods and services as well as ER 3.2 Critical capacity development needs relating to creation, production and distribution are assessed and addressed at appropriate levels

1.2 How do the objectives of this project proposal meet the current needs and priorities of the country/ region in terms of cultural policies and/or cultural industries?:

The proposal articulates the weak revenue models and identifies underlying causes for this including lack of data, weak capacity and weak policy sector knowledge and policy environment. The proposals also outline current government initiatives that are related to the development of the creative industries in the country. As it is a pilot, it focus on South Africa. Due to the ambitions of the project to scale up, it would have been good to see some broader information on the wider African context to show relevance in that area as well.

1.3 To what extent are the project’s objectives specific and measurable?:

Indicators are clearly defined and targets for each outlined.

1.4 To what extent does the project contribute to the promotion of gender equality, the empowerment of youth, South-South and North-South-South cooperation and/or the participation of various groups in the areas of intervention of the IFCD?:

The proposal does not specifically address these. The number of women artists targeted to benefit from the data and advocacy is lower than men and represents about 40% of targeted musicians perhaps reflective of the actual sector composition. There is gender balance in the workshops and the data processing teams. There is no specific reference to youth.

Score:

2. FEASIBILITY OF THE PROJECT, AS WELL AS THE RELEVANCE AND EFFECTIVENESS OF ITS MODALITIES OF EXECUTION

2.1 What elements demonstrate the applicant’s organizational capacity (main activities of the institution/organization) and competence (skills and background of staff) to implement the work plan and manage the budget?:

The 12 members of the team outlined have varied and relevant experience in music, cultural management and project and financial management with experience between 4 and 30 years. The organisation’s experience and objectives are relevant to the proposal. If they are to be awarded, they should consider enhancing the research capability within the team as it seems at the moment, that the research capacity specifically referenced seems insufficient for the research deliverables.

2.2 To what extent do the activities address relevant issues? Please explain how the methodology is appropriate to achieving the objectives?:

The activities demonstrate a keen understanding of the underlying issues leading to the problem. By beginning with research, the methodology will be evidence based and relevant to the context. The approach also provides tools and platforms and proposes to deploy technology which are relevant to the statement of the problem and the global context. The recognition of the role of policy and inclusion of advocacy also demonstrates understanding and is appropriate to the objectives.

2.3 To what extent is the time frame realistic and coherent with the activities?:

The time frame seems realistic and consistent with the ambitions

2.4 Have the direct and indirect beneficiaries of the project been clearly identified? To what extent are the outputs/deliverables and main activities relevant to the target beneficiaries and address their needs?:

Yes. Direct and indirect have been identified. The capacity building initiatives are relevant to their needs and the other planned activities are consistent with these needs. The scale of participation in the workshop is small compared to the scale of the wider sector and if awarded, activities for example online training should be considered to extend the reach of the capacity building initiatives.

Score:

3. FINANCIAL MANAGEMENT AND ACCOUNTABILITY

3.1 Does the budget provide for adequate resources (salaries, fees, equipment, travel, communication, etc.) necessary for success of the project? If the budget has been overestimated or underestimated, please explain how.:

Yes. Outlined budget seems comprehensive and reasonable.

3.2 What proportion of the budget is allocated to project activities versus overhead costs? Does the budget seem adequate and overhead costs estimated in compliance with the limit to a maximum of 30% of the total project budget?:

Budget seems adequate. Overheads of total budget is at about 23% but only about 15% of budget requested from IFCD is for overheads.

3.3 Does the project proposal indicate any additional financial contributions to the project, such as co-funding and/or self- funding?:

Yes. About 70% of the budget is to provided as cofunding.

3.4 What actions have been foreseen to ensure financial accountability (e.g. Involvement of a financial officer)?:

There are clear processes and controls outlined with named roles for monitoring. Some of the roles are not reflected in the budget or team.

Score :

4. IMPACT AND EXPECTED RESULTS, INCLUDING POTENTIAL FOR STRUCTURAL CHANGE

4.1 Are the project’s expected outputs and/or deliverables concrete, measurable and realistic? To what extent are they likely to achieve the objectives of the project?:

Yes they are and the multi pronged approach will contribute to likely achievement of objectives.

4.2 To what extent are the main activities and the budget relevant and appropriate to achieving the intended outputs and/or deliverables?:

The main activities and budgets are relevant and appropriate and address the underlying issues relating to weak revenue streams,

4.3 To what extent is it expected that this project will have an impact/long-term benefits on the country/region’s cultural policies and/or cultural industries?:

The creation of the platform, the data from research and the policy advocacy activities will contribute to long term benefits. As the project is designed as a pilot, it can also if scaled up contribute beyond a South African context to cultural industries of other countries.

4.4 To what extent does the project demonstrate potential for structural change (for example: changes in the policy environment; far-reaching changes in public and professional organizational structures; and changes in the way government and regulatory authorities do business)?:

To a reasonable extent as the data produced will help businesses and governments potentially change their approaches to the industry using evidence based approaches.

Score:

5. SUSTAINABILITY

5.1 To what extent are contractors and partners involved in the implementation of the project’s activities? Has the role of each contractor and/or partner been clearly described?:

There are seven named partners across government, private sector and civil society and their roles are outlned.

5.2 How does the project relate to and/or complement the work that is already being carried out in the country/region in terms of cultural policies and/or industries?:

The proposal lists a number of government initiatives including a creative industries development framework, a government convened roundtable to develop a time bound road map for the industry etc and these are consistent with the objectives of the project as they all aim to develop growth in the sector through both micro and macro level interventions.

5.3 What measures/steps are proposed to ensure that the project’s impact/long-term benefits can be achieved?:

A business model which includes paid services and sponsorship has been outlined to ensure sustainability. The model needs to ensure that the free resources are sufficient to improve outcomes for artists who cannot afford the paid for services.

5.4 What measures/steps are proposed to follow up with the beneficiaries of the project after its completion?:

Ongoing campaigns, surveys and email updates.

Score:

Overall evaluation:

Overall, this is a strong application which is recommended for funding. It demonstrates an understanding of wider issues and hones in on a specific problem to tackle robustly. The use of multiple approaches to tackle the underlying problems will also contribute to ensuring the projects success in meeting the set objectives. A strong team is in place although more research capability in the team is recommended. The project will be about 70% cofunded by the organisation, giving good leverage for the IFCD funding requested. The partners identified bring a variety of relevant skills and the business model designed for sustainability seems well thought through and feasible.

Expert 2

Sub-Total Expert 2 : 17

IFCD Expert Evaluation form - f_farhat - 11/05/2019 - 04:38

Submitted by f_farhat on 05 Nov 2019

Brief summary of the project:

This project aims to produce reliable data about earning trends of musicians in South Africa and beyond. The project offers three key services: industry research, analysis, mapping and reporting, capacity building – through provision of tutorial content on identified revenue models, training and offering tools for musicians to understand and adopt new revenue stream and advocacy for policy change – through the establishment of a dedicated Music Policy Advocacy Committee.

1. RELEVANCE AND APPROPRIATENESS OF THE PROJECT TO THE OBJECTIVES AND AREAS OF INTERVENTION OF THE IFCD

1.1 Please describe how the project objectives and proposed impact/long-term benefits are aligned with at least one of the IFCD’s outcomes and associated expected results.:

The project impacts outcome 3 of the IFCD’s outcomes. Outcome 3: The value and opportunities that cultural and creative industries contribute to sustainable development are clearly demonstrated to relevant authorities involved in national development planning. Through ER 3.1. the project aims to create new business models. The data developed will facilitate a more intimate understanding of the earning patterns of musicians. This will help to identify critical capacity areas that need to be developed both at skills level and market strength including funding, policy and education thus contributing to ER3.2. Through ER3.3 the project extents to under-serviced areas and under-represented groups.

1.2 How do the objectives of this project proposal meet the current needs and priorities of the country/ region in terms of cultural policies and/or cultural industries?:

The proposal presents the weak revenue models and identifies underlying causes for this including lack of data, weak capacity and weak policy sector knowledge and policy environment and presents the current government initiatives that are related to the development of the creative industries in the country. As it is a pilot, it focus on South Africa, later it will extend to other countries..

1.3 To what extent are the project’s objectives specific and measurable?:

The project’s objectives are specific and measurable.

To a very low extent. the project does not foster south-south and north-south-south cooperation. It does not specifically targets women or any excluded social groups.

Score:

2. FEASIBILITY OF THE PROJECT, AS WELL AS THE RELEVANCE AND EFFECTIVENESS OF ITS MODALITIES OF EXECUTION

The organization’s mandate and objectives are in the core of the project’s vision. The organization has been established since 2013, and has a demonstrated record of project management and funds management as well. The 12 members of the team proposed have relevant experience in music, cultural management and project and financial management with extensive . The organization seems competent to run the project properly and smoothly.

2.2 To what extent do the activities address relevant issues? Please explain how the methodology is appropriate to achieving the objectives?:

The activities do address relevant issues and show a solid understanding of the objectives of the project. The methodology is coherent and logical: starting with research. The recognition of the role of policy and inclusion of advocacy also demonstrates understanding and is appropriate to the objectives.

2.3 To what extent is the time frame realistic and coherent with the activities?:

The time frame prospered is realistic and coherent with the activities.

Yes. Direct and indirect beneficiaries have been clearly identified. The capacity building initiatives are relevant to their needs and the other planned activities are consistent with these needs.

Score:

3. FINANCIAL MANAGEMENT AND ACCOUNTABILITY

Yes, the budget provides for adequate resources. The budget is well planned.

Overheads of total budget is at about 23% but only about 15% of budget requested from IFCD. So yes the overhead are in compliance with the limit to a maximum of 30% of the total project budget.

3.3 Does the project proposal indicate any additional financial contributions to the project, such as co-funding and/or self- funding?:

Yes . almost 70% of the project’s total budget comes in co-funding.

3.4 What actions have been foreseen to ensure financial accountability (e.g. Involvement of a financial officer)?:

There are clear processes and controls outlined with named roles for monitoring. The overall financial management plan is devised by the directorate and approved by the board which is very important. The plan and its regulations are adjusted accordingly depending on donor requirements. Additionally, MIAF’s financial policies and control systems are prescribed in a Manual of Financial Policies which is regularly updated.

Score :

4. IMPACT AND EXPECTED RESULTS, INCLUDING POTENTIAL FOR STRUCTURAL CHANGE

4.1 Are the project’s expected outputs and/or deliverables concrete, measurable and realistic? To what extent are they likely to achieve the objectives of the project?:

Yes they are . The project’s outputs are concrete and measurable and they are likely to achieve the desired objectives of the project.

4.2 To what extent are the main activities and the budget relevant and appropriate to achieving the intended outputs and/or deliverables?:

The main activities and budgets are relevant and appropriate to achieving the intended outputs of the project.

4.3 To what extent is it expected that this project will have an impact/long-term benefits on the country/region’s cultural policies and/or cultural industries?:

The project is expected to have a long term benefit on the country’s policy. The creation of the platform and the data collected along with the advocacy component of the project can all lead to policy change in South Africa and then across other countries.

Actually to a very decent extend. The focus on data collection, creating new models, building partnerships between the government, civil society and the private sector can lead to policy and structural changes (better informed policies). The project also has a strong advocacy component.

Score:

5. SUSTAINABILITY

5.1 To what extent are contractors and partners involved in the implementation of the project’s activities? Has the role of each contractor and/or partner been clearly described?:

Yes the applicant lists a group of 7 partner organizations with clear roles and responsibilities. The partnerships represent: governmental entities, civil society organizations and the private sector. The three sectors are crucial to the proper implementation of the project.

5.2 How does the project relate to and/or complement the work that is already being carried out in the country/region in terms of cultural policies and/or industries?:

The applicant runs through a list of government of similar nature and focus that are consistent with the project’s objectives.

5.3 What measures/steps are proposed to ensure that the project’s impact/long-term benefits can be achieved?:

The project hopes to present new business modalities to the beneficiaries that will inevitably lead to long term sustainability. The model needs to ensure that artists accessibly to fair resources to improve outcomes for artists who cannot afford the paid for services.

5.4 What measures/steps are proposed to follow up with the beneficiaries of the project after its completion?:

The applicant suggests a series of follow up activities with the beneficiaries of the project after its completion. These events include surveys, email and social media updates and other ongoing campaigns.

Score:

Overall evaluation:

The applicant has demonstrated the ability to run the project with its different layers. The area of intervention is legitimate. The project is also co funded by the main applicant which adds up to its durability and long-term sustainability. The project involves multiple partners with clear roles and responsibilities. This is a good proposal that is recommended for funding.

IFCD Submissions details

Recommandation review

IFCD Recommendation form - - 01/03/2020 - 15:07

Submitted by on 03 Jan 2020

Recommendation Status:

Recommended

Recommended Funding:

92000.00

Evaluation summary:

This project aims to provide data, capacity building and policy advocacy to enable South African musicians earn a living from their music through the development of more effective income models. It is planned as a pilot for a wider pan African project. The data developed in the project should facilitate a better understanding of the earning patterns of musicians and this will help to identify critical capacity areas that need to be developed both at skills level and market strength including funding, policy and training needs. Its focus on data collection, creating new business models, and building partnerships between the government, civil society and the private sector can lead to policy change as the project also has a strong advocacy component. The budget seems to provide for more than adequate resources. The total budget is $338 296 of which some co-funding is still to be made available, and the $100 000 requested from IFCD should be reduced by $8 000 as the salaries and fees section is somewhat overestimated. The activities address relevant concerns and are well designed for the implementation of the project’s objectives. The recognition of the role of policy and the inclusion of advocacy also demonstrate understanding of the issues involved. The partners identified bring a variety of relevant skills and the business model designed for sustainability seems feasible and well thought through.