The World Heritage Convention encourages States Parties to strengthen the appreciation of the public for World Heritage properties and to enhance their protection through educational and information programmes.

The presentation and interpretation of World Heritage sites should, as set out in the Convention text, increase people’s awareness, understanding and appreciation of the need to preserve cultural and natural heritage, ensuring that future generations understand the values associated with this heritage and helping to increase stakeholders’ participation in the protection and presentation of heritage.

The Communication theme includes policies related to education, awareness raising, interpretation and use of the World Heritage emblem.