Decision : CONF 005 XI.26-30
Promotional Activities
26. The Committee took note of document SC-87/CONF.005/8 presenting the promotional activities undertaken in 1987 and those foreseen for 1988. The Committee congratulated the Secretariat on its work and emphasised the need to expand this promotion programme.
27. It was recalled that States Parties have a responsibility in strengthening promotional activities. Several members of the Committee mentioned the activities undertaken in their respective countries, such as the production of stamps or pamphlets on world heritage sites in Yugoslavia and India, or the publication and sale at news-stands of a series of booklets on world heritage sites in Brazil, or the printing and the distribution of the folding poster on the World Heritage Convention in China. The bulletin produced in the United Kingdom "International Heritage" was also mentioned as a particularly successful type of promotional material which could serve as an example to other States Parties.
28. The Committee requested the Secretariat to ensure that there were close links with the promotion of the international campaigns to safeguard the cultural heritage. The Committee also suggested that better use could be made of technical cooperation activities to make the Convention better known, particularly by systematically marking equipment provided under technical cooperation with the World Heritage emblem. It requested the Secretariat to mention how useful this procedure could be in identifying work carried out thanks to the Convention.
29. The representative of Brazil indicated that there was an error in the siting of a Brazilian property in the World Heritage folding brochure and was assured that this would be corrected in the future.
30. Finally, as concerns the technical cooperation requests for promotional activities, the Committee accepted the Bureau's recommendation whereby the Bureau could consider as receivable only requests aimed at making the Convention better known in general and not for promoting a specific site, and to grant only amounts not exceeding US$5,000 for such requests. However, amounts up to US$10,000 could be granted in exceptional cases on condition that the Chairman of the Committee gave his approval.
The Secretariat was entrusted with modifying the Operational Guidelines to include these points.
In accordance with this decision, the Committee accepted two requests for technical cooperation submitted by Haiti for the production of an audio-visual presentation, and by the People's Republic of China for a contribution to a film on Wordl Heritage, respectively for $6,000 and $10,000.
SC-87/CONF.005/9