Cooperation with MICSUR/MERCOSUR.
MICSUR works with six sectors of cultural industries: Performing Arts Audiovisual Design Editorial Music Animation and Video Games.
The Cultural Industries Market South -"MICSUR"- aims to create and consolidate a platform for knowledge dissemination, promotion, distribution and marketing of goods and services generated by the cultural and creative industries in the region. In 2014 its first edition in Mar del Plata, Argentina was held, promoting a space for regional integration, promoting the actual exchange of shares boosted the circulation of cultural goods and services within countries, between the region and other territories world. The debate on the importance of cultural policies for cultural and creative industries is increasingly recurrent in the countries of South America, not only because of its economic importance, but above all for being scenarios representing the cultural diversity of communities. They are also a tool and support for a wide circulation of artistic and social manifestations.
At the same time, this industry generates wealth and employment: in the region, cultural GDP reached 2 to 4% depending on the country, a magnitude equivalent to the main items of the overall economy. The nations of South America share a common identity features and history can contribute to the exchange. However, it is necessary to continue promoting the sector at the regional level, strengthening trade corridors, promoting associativity value chains, and generate complementary participation in fairs, festivals and international markets, among others.
The involvement of various Ministries of the Member States of MICSUR guarantees that the event has characteristics of regional interest in cooperation for development of cultural industries.
Support the efforts of negotiating creative industries such areas as design, theater, music, literature, as well as the audiovisual market and national games in foreign markets. This meeting arises as a space for economic and culture exchanges, to deepen trade relations culture of industries in the region. Entrepreneurs, distributors, programmers and local producers of goods and services in the areas of performing arts, audiovisual, design, publishing, music and video games, are invited to participate in the annual call made by the CNCA to be part of the national delegation.
The CNCA acts as an intermediary to channel those inscriptions of the chilean producers and managers who want to register to participate in business meetings with its South American peers and content buyers outside the region, invited by the organization MICSUR.
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