Describe the main features of the measure/initiative:
Since 2015, the Open project has represented one of the Foundation's lines of action on the subject of cultural innovation.
With Open, the foundation promotes the development of cultural demand with approaches that focus on the centrality of the public and more generally of people and the relationship between cultural organizations and their territory or a specific context; it does so through an integrated system of actions, projects and tools aimed at experimenting first and then disseminating change practices and skills on the issues of expansion, diversification and involvement of cultural audiences (audience development - AD - and audience engagement - AE ).
In line with the attention placed by European policies on the problem of low rates of cultural participation and the desire to encourage the protagonism of individuals as an engine for individual and collective growth and development in terms of social cohesion, Open carries out various actions including opportunities of training, calls for proposals, special projects, monitoring activities, empowerment, new impact assessment metrics and the accompaniment of a community of practice of cultural operators who are specialized or are discussing the subject.
The call is divided into two phases.
I PHASE
2 CANDIDATURE CALL: one for innovators and one for cultural institutions. Deadline: July 26th
RESULTS OF THE 2 CANDIDATURE CALLS (admission to the second phase): 20 September
MATCH: the 45 selected (30 innovators and 15 cultural institutions) will be engaged for the entire days of 30 September and 7 October. They will have the opportunity to meet, get to know each other and choose each other to form the design tandem.
PHASE II
Presentation of the projects by the tandems by 7 November
Results of the project selection: 31 December
Project implementation period: January 2020-December 2021
Website of the measure/initiative, if available:
What are the results achieved so far through the implementation of the measure/initiative?:
The Open2Change call aims to develop, within cultural institutions, biennial programs for the launch and stabilization of one or more processes or products in the context of audience development. The goal is to generate dynamics of managerial, organizational and design change favored by the presence of an "innovator" subject intended in the call as a bearer of experiences, design skills and models that will have to find fertile ground for development, experimentation and implementation in routines and in the internal working practices of the aforementioned institutions.
The Open project is part of the Foundation's Culture Objective, considering culture as an engine for building a new active citizenship.
The Mission of the Objective is to encourage active participation contributes to the achievement of the following Sustainable Development Goals:
• SDG 3 Health and well-being
• SDG 5 Gender equality
• SDG 11 Sustainable cities and communities
• SDG 16 Peace, justice and strong institutions
Within the Culture Objective, the mission "Encourage active participation" promotes the values of a society of "we", in which each individual is valued in his role as citizen, to foster individual responsibility, as an indispensable prerequisite for the construction of a fairer and more sustainable society. The concept of participation therefore takes on different meanings for us: different from each other, but all equally important to create new spaces for culture and a new active citizenship.