From 20 December 2019 to 3 January 2020, the entire wall of the Seoul Dongdaemun Design Plaza (DDP) designed by architect Zaha Hadid became a venue for excitement. At nightfall, the curved silver wall, the signature of the DDP, showcased a combination of light, moving images and music. The Seoul Metropolitan Government and the Seoul Design Foundation announced that they launched the “Seoul Light” initiative devoted to showing media-facade with various content using the outer surface of the DDP building as a huge screen.

The theme of this first edition, entitled “SEOUL HAEMONG”, enabled to show visual content of the history of Seoul and Dongdaemun (East gate of the old city of Seoul), as well as of its present and future. Leading the artistic project, Refik Anadol, the World’s renowned media designer from Turkey. Pictures of Seoul and Dongdaemun showing their history and photos taken by citizens were collected, interpreted and re-combined by AI and machine learning into lights and images.