This sample lesson is one of a number of didactic plans addressing different curricular subjects, intangible cultural heritage (ICH) elements and Education for Sustainable Development (ESD) principles, developed as part of the Learning with Intangible Heritage for a Sustainable Future: Guidelines for Educators in the Asia-Pacific Region. The lesson plans show how ICH elements can be incorporated into school subjects, as well as present innovative and creative pedagogical approaches to enhancing the quality of lessons and improving learning outcomes. Furthermore, they demonstrate that textbook knowledge takes on meaning for students when they are able to relate to it through cultural practices and familiar contexts. In this particular sample plan, the teacher integrates the types of paint used in traditional Pakistan truck art painting into a chemistry lesson, while also incorporating the ESD principle of respect for the environment.