Cultural creation is one of the most dynamic world markets, with a huge potential to foster entrepreneurship and resilience, improving social cohesion and well-being, developing freedom of expression and dialogue, and providing substantial economic growth and jobs worldwide. The Caribbean region is in a privileged position to tap into such rich potential, with its multiplicity of customs, traditions, languages and historical links, resulting from cultural exchanges and reciprocal influences from the pre-Columbian era to the present day.
Additionally, the region has a longstanding motivation to promote integration and cooperation to overcome the challenges presented by the small size and limited resources of individual economies and enhance competitiveness. As a result, a clear need appeared to strengthen capacities in the value chain of cultural and creative industries in the region and harness culture as an instrument for integration through intercultural exchange and dialogue.
In this context, the programme Transcultura: Integrating Cuba, the Caribbean and the European Union through Culture and Creativity was launched in 2020 by UNESCO, funded by the European Union, with the overall purpose to deepen cultural integration in the Caribbean and strengthen people-to-people cooperation and exchange in the region and with the European Union.
Beneficiaries include the 17 Member States of the Caribbean Community (CARICOM), the Caribbean Forum (CARIFORUM) and the Organisation of Eastern Caribbean States (OECS): Antigua and Barbuda, Bahamas, Barbados, Belize, Cuba, Dominica, the Dominican Republic, Grenada, Guyana, Haiti, Jamaica, Montserrat, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Suriname, as well as Trinidad and Tobago.
It is this economic and professional potential that we value, for example, with the Transcultura Initiative, also funded by the European Union, which aims to build bridges between Cuban, Caribbean, and European cultures and which I had the honor to launch in Cuba during my visit.