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Campaign

SOCIAL MEDIA REQUEST: Secretary-General's speech on 2022 priorities

25/01/2022

Dear UNESCO Goodwill Ambassadors, Artists for Peace and Champions, 

Here are social media assets and captions/messaging from the Secretary-General‘s key address to the General Assembly, laying out the UN‘s top priorities for 2022. We encourage you to post what resonates the most with you. Should you wish to post additionally, there is a selection of quote cards and proposed messaging on the Trello board (link provided below).

ASSETS

➤Trello Board:  https://trello.com/c/98ulgVPc/6834-sg-2022-priorities-speech  

➤Handles: @UN (Twitter) // @unitednations (FB/IG) /@antonioguterres (Twitter/IG)

➤Link to Speech Transcript: bit.ly/3rBhNQZ

 

We would be grateful for your support in amplifying the Secretary-General’s message.  For your ease, there are 2 options you may wish to use :

OPTION 1: Possible Retweet or Repost messages from the Secretary-General’s account (see links to his posts below);

SG tweet: https://twitter.com/antonioguterres/status/1484565264209428482

SG IG: https://www.instagram.com/p/CZAFzA6LX2Z/?utm_source=ig_web_copy_link

[Please note that the Secretary-General will be tweeting and posting additional issue-specific messaging over the weekend, which we will share with you as soon as they are posted. We’d be grateful if you would consider reposting/retweeting them as well.]

OPTION 2: Quote the Secretary-General – i.e. post one of four 'quote cards' provided below (one is overall priority messaging and the other 3 are 'theme-specific', including climate, COVID, and sustainable peace). Please kindly include a proposed caption (examples of “Possible Posts” and captions provided below);

Possible Post 1: OVERALL MESSAGE

“Today I urged all @UN Member Countries to go into emergency mode around five action areas” - @antonioguterres on his 2022 priorities: bit.ly/3rBhNQZ

Possible Post 2: Climate Action theme

I couldn’t agree more with @UN Secretary-General @antonioguterres: We need urgent #ClimateAction now. Find out how you can #ActNow: www.un.org/actnow

Possible Post 3: COVID-19 theme

I couldn’t agree more with @UN Secretary-General @antonioguterres: We need vaccine equity now! #OnlyTogether will we end this pandemic. bit.ly/3rBhNQZ

Possible Post 4: Sustainable Peace theme

I couldn’t agree more with @UN Secretary-General @antonioguterres: With the highest number of conflicts in the world since 1945, peace is badly needed! bit.ly/3rBhNQZ

***

Thanks so much for your invaluable support in amplifying the messages of the Secretary-General as we look ahead to 2022 and beyond.