Designing a strategy for the sustainable development of CCIs in Zimbabwe
Zimbabwe has an ambitious objective: to become an upper middle-income country by 2030. To achieve this, nurturing and formalizing the cultural and creative industries (CCIs) to maximize their contribution to economic development is essential. Indeed, a localized survey in 2012 has revealed that CCIs are already contributing 6.96% to Zimbabwe’s GDP. The project assists Zimbabwe in establishing a strategy that focuses on funding the development of CCIs. The strategy will also take into account the digital environment and the need to support creative entrepreneurship in order to create sustainable CCIs that can contribute to Zimbabwe’s long-term economic development. The project responds to the following needs and challenges identified by the National Arts Council of Zimbabwe: Challenges
Needs
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The project helps design a strategy that can support the development of CCIs. In particular, the strategy will address issues such as professionalization, entrepreneurship, marketing and promotion of cultural goods and services, resource mobilization as well as harnessing the opportunities presented by the digital environment.
Among Zimbabwe’s diversified CCIs, music is one of the country’s most dynamic and thriving industries, in part due to new technologies that facilitate easy access. The project will pay special attention to the music industry, in particular the issues of piracy, driven by the wide use of ICTs. The CCI strategy is expected to create anti-piracy mechanisms.
- March 2020: Project launch and first international expert mission to Harare
- Early 2021: Finalisation and diffusion to the wider public of the diagnostic report, a refined results framework and work plan for the project
- May 2021: Peer-to-peer exchanges with Nigeria, notably with the Nigerian Copyright Commission
- August 2021: Virtual Peer-to-peer exchanges with South Africa
- October 2021: Physical Peer-to-peer with South Africa
- October 2021: Capacity-building of the national team on Cultural and Creative Industries, the music sector, and how a public policy strategy intervenes with these industries
- February 2022: Drafting committee working on the national music strategic
- March 2022 (expected): Feedback session on the strategic document
Spin-off activities:
- July 2020: ResilArt debate on the impact of COVID on youth and the arts