To celebrate the International Day for the Elimination of Racial Discrimination, on March 21, the Canadian Commission for UNESCO with the cooperation of the Canadian Coalition of Municipalities Against Racism and Discrimination (CCMARD), member of the International Coalition of Inclusive and Sustainable Cities – ICCAR is launching a social media campaign to raise public awareness about racism and discrimination.

Aiming to create intercultural dialogue and fight stereotypes and prejudices linked to racial discrimination; the campaign encourages people to meet others, discover and learn about different cultures and to share, by social media, a photo or a video of this encounter. All posts should be followed by the hashtags #ItStartsWithMe and #ICCAR and identified with @CCUNESCO and @UNESCO accounts, in order to share with all the community for March 21.

How to participate à Click here

What to do

Meet - A stranger, a neighbour, or a colleague, take a picture with them to share on social media with a story or caption about the following two points.

Discover -Learn something about another person, their culture, passion, hobbies.

Share -What you learned from this encounter or something else you want people to discover. It could be a place, a song, an art piece, a story, a book, an interesting fact, a tradition, etc. You can also share a post by someone else that you liked or inspired you and tell us why!

How to do it

The campaign is centered on social media (Facebook, Twitter, Instagram), by sharing photos, videos, music. You should use #ItStartsWithMe and #ICCAR hashtags and identify @CCUNESCO and @UNESCO accounts on your post.

Contact:

Linda Tinio-Le-Douarin

Tel : +33(0)1 45 68 17 70

Email:  l.tinio(at)unesco.org

Cynthia Lacasse
Program Officer, Social and Human Sciences
Chargée de programme, Sciences sociales et humaines

613-566-4414, ext. | poste 4550 | 1-800-263-5588

150 Elgin Street | rue Elgin, PO Box | CP 1047, Ottawa ON, K1P 5V8

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