In Brazil, the 2005 Convention contributed for the establishment of national legal framework that sustain the public policies of protection and promotion of diversity of cultural expressions, such as Law nº 13018/2014, which institutes the “Cultura Viva” National Policy; Law Nº 12853/2013, which alters the legal framework of the copyright policy with the introduction of its collective management; Law nº 12761/2012 that institutes the Worker's Culture Programme, known as Vale-Cultura [culture voucher]; and its regulation, in 2015, by Decree Nº 5820/2006, which institutes the Brazilian System of Terrestrial Digital Television, with four new public channels.
The challenges proposed by the Convention have also contributed for the process of formulation of guidelines and reflections about the protection and promotion of cultural diversity in Brazil, by alliances and exchange with civil society about public cultural policies. It was also important to reinforce and expand the understanding and appreciation by the society at large of the role of developmental role of culture and, as a result, of public cultural policies as vectors of sustainable development.
One of the challenges for the implementation in Brazil of the 2005 Convention is the difficulty in establishing a process of effective integration among other government areas based on the transversal character of culture. Another challenge is the asymmetrical assimilation of the strategic principles and goals of the Diversity Convention by civil society and the federal spheres (Union, States and Municipalities), largely motivated by the fact that the expression "cultural diversity" was consolidated after the 2001 Universal Declaration of Cultural Diversity which is associated with cultural pluralism and human rights. Hense, the Ministry of Culture has been taking advantage of several opportunities to meet with civil society and raise awareness and debate about the Convention goals throughout the country.
For the near future, the government has been working toward the improvement of the National System of Cultural Indicators and Information, which collects, codifies and interprets data, offers methodologies and establishes parameters for measuring cultural activities and social cultural demands, allowing the formulation, monitoring, management and assessment of public policies for culture as well as cultural policies.