In Sapporo, Media Arts are not confined within the walls of art museums. Rather, they thrive throughout the city, expressing Sapporo’s cultural diversity. Thanks to digital media and their democratizing effect, the inaccessibility that has traditionally existed in cultural expressions such as music, publishing and broadcasting is being dismantled and the means of expression are becoming widely available to the general public.

The city is home to the Sapporo Concert Hall “Kitara”, reputed to be Japan’s best in terms of acoustics as well as the Sapporo Art Park, a vast artistic space including, among other facilities, the Sapporo Art Museum.

Sapporo’s increasingly active and growing citizen-generated media landscape is nurtured by the city's cultural openness and pioneering spirit. Additionally, Sapporo fully exploits ICTs, digital content and contemporary social media. The creative sector related to social and mobile media is very well developed in the city. As the birthplace of Hatsune Miku, an internationally popular Vocaloid singing synthesizer software, Sapporo has a high concentration of leading creators of contemporary Japanese youth culture. In summary, Sapporo is an active production centre of media arts.