The city of Namur, Belgium, aims to be an intelligent city setting an example for sustainable development and human progress. Creativity and technological advancement are driving forces in the city. Home to a globally recognized university, Namur abounds with industrial, academic and institutional actors who actively participate in transforming Namur into an innovative territory, a laboratory of ideas. In 2014, the city began its long-term Namur Innovative City Lab project, which has overseen the foundation of a programme for digital and sustainable transformation of its territory based on creativity of its citizens, artists and entrepreneurs. Aside from the major structuring projects, Namur Innovative City Lab includes the creation of TRAKK (digital incubator), a Fab Lab and an adapted animation programme that merges entrepreneurs, digital artists, students and creative communities. Furthermore, Namur is collaborating with a number of key players in the fields of media and technology to help bolster urban policy, industry support and development, which will enable the city to become part of this global digital transformation, thereby democratizing general public access to innovation, digital technology and the digital arts.