Enhancing a gender responsive film sector in the South Mediterranean region
Promoting a non-stereotyped female representation in film and fostering female film professionals are essential components to combat gender-based stereotypes in the film industry and enable freedom of expression as a fundamental human right. This project is another component of UNESCO’s ongoing work to promote gender equality and support freedom of expression throughout countries in the MENA region.
As part of a project generously funded by the European Union, with a budget of 1.2 million euros UNESCO aims to promote freedom of expression by encouraging film makers to address gender equality and women’s empowerment; promote the role of female film professionals by harnessing and enabling an environment to create and express their own concerns and tackle gender-related stereotypes in films while promoting cultural diversity.
The Focus of the Project is on:
Improved access, participation and impact for female film professionals
This component of the project is working towards removing barriers to women accessing and participating in the film industry throughout the region. Along with our partners, we are working to advance recognition and representation of women throughout the audio-visual industry, including at decision-making levels.
The widespread promotion of quality film content that features a non-stereotyped image of women
This component of the project aims to counter gender stereotypes within the film industry. In order to achieve this, UNESCO is working with local partners to monitor gender equality in film and within the film industry on the basis of UNESCO’s Gender Sensitive Indicators for the Media (GSIM), while also supporting relevant regional and national civil society organisations in advocating for and promoting gender equality.
A decrease in censorship and auto-censorship especially on gender-related issues
This component of the project corresponds with UNESCO’s core goal to promote freedom of expression. To do so, it will work towards reinforcing the capacity of female film professionals to effectively and independently voice their own concerns, while also encouraging the sensitization of national public entities to support film development and creative industries.
- Monitoring gender equality in film and within the film industry on the basis of UNESCO’s Gender Sensitive Indicators for the Media (GSIM).
- Creation and dissemination of an online directory of female film professionals as well as the findings of the studies.
- Support to relevant regional and national CSOs in advocating and promoting gender equality in the target countries.
- Sensitization of film industry’s managers, decision makers and professionals on gender related stereotypes and promote cultural diversity principles and safeguarding tools as embedded into the UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions.
- Sensitization of national public entities supporting film development and creative industries to integrate a gender responsive approach.
- Capacity reinforcement of female film professionals to effectively and independently create and express their own concerns.
- Capacity reinforcement of film producers to integrate a gender responsive approach in the film production.
- Support to film schools in the integration of a gender-responsive approach.
- Conduct a series of film screenings addressing young people and women in rural communities followed by discussion on women’s roles expressed in the films.
- Support women’s participation in the film festivals.
The primary objective of the European Union’s development policy is the eradication of poverty in the context of sustainable development. EU partnerships with developing countries to promote respect for human rights, peace, democracy, good governance, gender equality, the rule of law and justice.
Swedish International Development Cooperation Agency (SIDA)
Sida is a government agency working on behalf of the Swedish parliament and government, with the mission to reduce poverty in the world. SIDA works in order to implement the Swedish development policy that will enable poor people to improve their lives. Another part of its mission is conducting reform cooperation with Eastern Europe, which is financed through a specific appropriation. The third part of SIDA's assignment is to distribute humanitarian aid to people in need of assistance. SIDA carries out enhanced development cooperation with a total of 33 countries in Africa, Asia, Europe and Latin America. The selection of cooperation countries are based on political decisions made by the Swedish government.
UN Women is the global champion for gender quality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential.
Mena Media Monitoring
The Arab Working Group for Media Monitoring (AWG-MM) is an independent association composed of organizations and people who advocate for freedom of expression and human rights in the Arab-speaking world.
International Women’s Film Festival of Salé
A yearly film-festival based in Salé, Morocco, which aims to showcase and promote quality works with the view of furthering the development of cinematic art, encouraging the growth of women’s filmmaking globally and facilitating the understanding of other people through their films.
The Sud Ecriture is an organization based in Tunisia that provides professional development and assistance in the drafting and editing process for young directors.
The Arab League Educational, Cultural and Scientific Organization is concerned with enhancing the fields of education, culture and sciences at the regional and national levels, and coordinating between Arab states thereon.
The project will be implemented via sub-grants allocated with open call for proposals. Those eligible for funding are not-for-profit entities including governmental bodies, intergovernmental organizations, NGOs; foundations and similar entities, such as research institutes and universities, and professional associations. The primary beneficiaries are the film industries of target countries with overall support provided to film professionals’ associations, film producers, national public structures to support the film industry; film schools; CSOs advocating for gender-equality, freedom of expression, cultural diversity, pluralism and diversity in the media.
- Andrea Cairola, Adviser for Communication and Information, UNESCO Office in Rabat
Tel: +212 (0) 5 37 75 57 22
“This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of UNESCO and can in no way be taken to reflect the views of the European Union.”