UNESCO and LVMH strengthen their partnership to support biodiversity

On the occasion of the Conference of the Parties to the Convention on Biological Diversity, COP 15, in Montreal, the Man and the Biosphere (MAB) programme of UNESCO is strengthening its cooperation with the LVMH Group on numerous projects around the world.

In particular, in the Amazon basin, this partnership has been working since 2019 against the direct and indirect causes of deforestation in eight biosphere reserves in Bolivia, Brazil, Ecuador and Peru.

To date, it has supported more than 41 projects to regenerate ecosystems and develop sustainable employment projects for local communities, combining scientific and local knowledge with indigenous know-how.

A new strand of activities aims to strengthen the measurement and evaluation of joint programmes, to better understand their impact and, where necessary, adapt them to new environmental challenges

Activities will include specific field data collection missions and the development of indicators to:

• Reduce negative impacts on biodiversity, notably through fire prevention and control workshops, by training 480 people in three biosphere reserves;
• Increase the positive impacts of agroforestry and handicrafts;
• Reducing biodiversity-related risks for businesses; and,
• Move towards sustainable production models.

This enhancement involves training and local capacity building so that this scientific data can be better shared within the global network of biosphere reserves and serve as good practice in LVMH Group companies.

The goal is to propose a new methodology for measuring the impact on biodiversity that can be adopted by other companies or structures. In this way, the lessons and practices of sustainable projects could be more easily integrated in the long term, but also passed on to other regions and other ecosystems to contribute to the implementation of the global framework for biodiversity currently under negotiation.

UNESCO is the United Nations Educational, Scientific and Cultural Organization. The Organization contributes to peace and sustainable development through international cooperation in education, science and culture. UNESCO promotes international scientific cooperation for the preservation of biodiversity and the oceans. For more than 50 years, UNESCO has been developing networks of chairs, research centres and exemplary natural sites. UNESCO has 193 Member States and operates worldwide with 54 field offices.

LVMH Moët Hennessy Louis Vuitton is present in the Wines & Spirits business through the following companies: Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia, Ao Yun, Château d'Esclans, Château Galoupet and Joseph Phelps. The Fashion and Leather Goods sector includes the brands Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA and Patou. LVMH is present in the Perfumes and Cosmetics sector with the brands Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Parfums Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. The Watches & Jewelry business group consists of the brands Bulgari, TAG Heuer, Tiffany & Co, Chaumet, Zenith, Fred and Hublot. LVMH is also active in selective retailing and other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d'Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels.