Describe the main features of the policy/measure:
On February 12, 2019, the Ministry of Culture approved "Action Plan on the implementation of necessary activities for the development of cultural and creative industries". The plan includes the preparation of a strategic document on the development of cultural and creative industries through the organization and implementation of planning and preparatory activities with relevant agencies, the organization of a startup competition and a forum on cultural and creative industries, support to the establishment of sectoral organizations (councils), the development of a communication strategy for the cultural and creative industries sector, multi-pillar awareness-raising activities, creation of the "Creative Azerbaijan" brand, as well as the development of guidelines for sectoral management models in the field of culture, organization of thematic trainings for employees of the Ministry of Culture and its subordinate bodies. The plan has been set as a result of a wide consultation with civil society organizations across different sectors of cultural and creative industries.
A communication strategy on the cultural and creative industries has been developed and includes awareness-raising and advocacy activities with relevant government agencies, private sector representatives and individual entrepreneurs. It has also identified target groups, key messages and communication tools.
What are the results achieved so far through the implementation of the policy/measure?:
The measure has led to the implementation of multiple projects in the field of cultural creative industries, including many included in the present report. These notably include conferences, competitions, projects and activities aiming to promote the role of CCIs in the society, especially young people, strengthen and diversity modes of partnership with business entities and civil society organizations. Most importantly, on November 1, 2021, the Azerbaijan Federation of Creative Industries was established to coordinate the development of creative industries, manage international and local projects in this field, and coordinate government agencies and business partners with individuals, companies and public organizations operating in the field.
Communication activities have also been adapted to the context of the COVID-19 pandemic, especially in 2020, when restrictions on movements and lockdown measures were applied. To name one, the Ministry of Culture implemented an awareness raising project on the role of CCIs on digital platforms and social media, using the hashtags “#yaradıcılığıevdəöyrən (learn creativity at home), which have attracted a large number of artists and creators. The project has led to production of 30-45-second videos by artists and creators, as well as 5-30 minute educational videos. The videos were also broadcast by the Medeniyyet TV Channel.
Partner(s) engaged in the implementation of the measure:
Has the implementation of the policy/measure been evaluated?:
NO