Creative Economy Tax Map

The map presented important conclusions about the tax scenario linked to the sectors of visual arts, audiovisual, editorial, digital games, and music, in addition to proposing specific strategies for each segment to help overcome the challenges identified by the publication. The mapping also pointed out the audiovisual sector as the most well-structured, thanks in part to incentive laws created, such as the Audiovisual Sector Fund and the Culture Incentive Law, and to foreign market movements, such as the emergence from Netflix. The mapping also pointed out the game sector as having a good organizational capacity. One reason is that it is a globalized industry, which leads the enterprise to have a strong structure from the beginning. In the music sector, according to the study, the challenge is greater. The segment is still structured in a very fragmented manner, with the presence of several actors, such as composers, arrangers, conductors, interpreters, publishers, record labels, producers, and distributors, among others. The publishing sector also has several challenges to face, including developing a larger consumer market, creating tax benefits, and reducing the tax cost of related operations (printing companies, distributors, and bookstores). Regarding the media and entertainment sector, in Brazil, the turnover was over US$ 35 billion in 2016, and the expectation of revenue for 2021 is US$ 44 billion, which represents a growth of 4.66%, higher than the world average of 4.24%. In other words, there is great potential to be explored, and the Creative Economy Tax Map aims to be an aid tool in the search for this performance and growth.