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Outreach

Home / Outreach / International Day of Forests / Social media campaign

Social media campaign

A large component of the communications campaign spearheaded by the Forum secretariat relied on utilizing social media. Through visual content, from award-winning films to infographics and ready-to-print forest posters, the campaign cultivated a diverse audience.

Forest and water campaign

Find your IDF campaign material on Trello

social media advisory For the 2016 International Day of Forests celebration, UNFF Secretariat worked closely with the Strategic Planning and Communications Services of DESA, the UN Department of Public information, UN-Water, and partners in the Collaborative Partnership on Forests to prepare theUNFFS International Day of Forests Social Media Advisory. This year’s campaign focuses on raising awareness of the interlinkages between sustainable management of forests and water.The advisory contains suggested Tweets and Facebook posts, and features digital cards with quotes from partners. Social media content has been made available in English, French and Spanish on the IDF 2016 Trello Board.

Highlights

Highlights of the 2016 social media campaign:

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Previous campaigns

The 2014 social media campaign reached over 2.3 million Twitter accounts, making over 7 million impressions on 21 March 2014. The 2015 social media campaign saw a six-fold jump, reaching 20 million Twitter accounts and making 43.6 million impressions on 21 March. Over the course of the 21-day campaign in 2015, 26.5 million accounts were reached, making 87 million impressions.

The 2014, 2015 and 2016 social media campaigns were conducted by the Forum secretariat in partnership with the Department of Public Information, the Communications and Information Management Service of the Department of Economic and Social Affairs and members of the Collaborative Partnership on Forests.