Drawing from Media Development Indicators’ Category 3 (indicators 3.2 and 3.11) and from all indicators included in Category B1of the Gender-Sensitive Media Indicators, the project aims to study the prevailing approach to gender and social diversity in the discourse on local development broadcasted by provincial and municipal radios stations in Las Tunas province. It also intends to characterize the participation of women and disadvantaged groups in communicative production and to describe the main perceptions showed by audiences regarding the portrayal of this topic on radio contents, all with the goal to make recommendations to overcome the identified limitations or extending good practices, thus to foster diversity in the local media, particularly as acknowledged by gender dimensions.

As part of the research, several in-place meetings will be organized: an initial one day consultative meeting to fine-tune the project and methodology, a two-day workshop for training enumerators and a three-day validation workshop including local media and other local stakeholders to discuss preliminary findings. Also, a national seminar will be held in Havana for launching the final publication and to promote knowledge sharing and raise awareness among national media and other national stakeholders. It will facilitate research findings to be widely shared with a knowledge-driven approach aiming at having a positive impact on local media development in the country at large.