The Vuelan las Plumas platform seeks to become an example of quality cultural journalism whose content production can be taken advantage of by many other media and forms of communication. 
 
The creation of content requires a professional team with the capacities to develop quality programs and interviews. Vuelan las Plumas consists in generating and broadcasting live via radio and TV, and then uploading the content produced to the website to be downloaded by other communications media professionals and the wider public. To achieve this, capacity building is essential. 
 
For the creation of content the team will form strategic alliances with important cultural organisations in Chile and Latin America, as it has done in the past. This will allow the promotion of a culture of freedom of speech, access to media and to promote culture in the country and in the rest of Latin America. Thus, along with the Chilean Academy of Language, the Fidel Sepúlveda Llanos Corporation and the Book and Reading Observatory there will be audio-visual and radio programme cycles as well as written reports uploaded to www.vuelanlasplumas.com and associated websites, and shared through social media. 
 
The content presented at www.vuelanlasplumas.com is varied, with the most important genres being: 
1. Audio-visual, radio and written reports: reports on cultural issues that seek to capture the interest of the audience and that are based on solid journalistic research and supported by valuable material found at cultural sites and online. 
2. Interviews, the specialisation of journalist Vivian Lavín, which are available at the VLP archive and in the two books Vivial Lavín has written. These interviews will also be available in three formats (TV, radio and print). 
3. Opinion columns and book commentary: important writers of Chilean and Latin American culture share their points of view regarding different topics, and also comment on books. 
 
The generation of this content is done through the radio programme and TV channel NOVASUR. The content will be available on a newly updated website that will provide other cultural, educational and communications media organizations and entities with free multi-media content to share with their audiences. 
 
This project will develop the capacities and skills young journalism in the area of culture and education through a training methodology course. At least 10 young journalists (with a particular emphasis on female students of journalism) will be capacitated on new media competencies, and will be also trained to capacitate other students. 
 
In order to develop this project, strategic support is being provided by different companies from a variety of areas, such as La Marraqueta for audio-visual production; Altavoz for software support and the housing of content on reliable servers, and BakerStreet, for journalistic research. 
 
This project will also address the great need for content in small communications media entities which do not have the resources to produce their own. The past and current content of the Vuelan las Plumas radio programme has been broadcasted by many university and community radio stations. However a larger production effort is needed to reach a wider audience, increase the presence in social networks and generate more audiovisual content. At present, most of the content developed by Vuelan las Plumas is transmitted via the University of Chile Radio station, Radio Etchegoyen of Talcahuano, which broadcasts the radio programme and audio-visual interviews, and Radio Anáhuac-Mayab from the Yucatan peninsula in Mexico. 
 
Given this scenario, we also believe that the contents developed will contribute to enrich the programming of other emerging media, through open-access licenses. To do this not only requires continuing to do what it has been doing, but also to grow and forge alliances with companies that provide essential tools to meet these objectives.