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Online creative contests in Valladolid, UNESCO Creative City of Film


Valladolid, Spain, is a UNESCO Creative City of Film designated in 2019. Historic capital of the Kingdom of Spain and home to one of the oldest universities in the world ‘Universidad de Valladolid’, Valladolid enjoys an outstanding cultural heritage anchored with over 20 centuries of history.

The city annually organizes the Valladolid International Film Festival, one of the oldest film festivals in Europe. Also known as the Semana Internacional de Cine de Valladolid or SEMINCI, the Festival screens around 100 long and short films from across different continents and attracts up to 80,000 spectators annually. With the strategic agenda that integrates culture and cinema along with the broad outreach gained through the Film Festival, the city has successfully been able to develop a wide range of programmes for artists and cinema practitioners. Throughout the year, various creative activities and exhibitions take place, spanning from career guidance to film students to support to independent cinema.

Valladolid has mobilized its rich creative potential to preserve and animate the city’s passion for culture and art during the ongoing confinement established to contain the spread of coronavirus (COVID-19). With the aim to maintain optimism and to encourage citizens to stay at home, the city has launched a creativity-based campaign, titled ‘Valladolid stays at home’. Within this campaign, several contests and social media promotions have been set up by the municipality, which utilizes and illustrates the diverse aspects of the city’s cultural capital.

The campaign includes the photography contest ‘Valladolid from the Window’ which invites inhabitants to look out of their windows and share the landscape or scenic views that they can experience during the challenging period. Following this context, an exhibition displaying the most vibrant and rich photographs will be curated at the end of the confinement period.

To cater to the cinematic and audiovisual followers, the city has also launched a contest titled ‘Creativity Cures’. Participants are invited to share short videos illustrating their social distancing experience as well as how this situation has influenced their routine, ideas and feelings. The videos are being shared on Facebook and Instagram using hashtags #CreativityCures and #LaCreatividadCura.

The ‘Superheroes at Home’ contest, dedicated to children of all age groups, further promotes and emphasizes the importance of saving lives by staying at home to contain the spread of coronavirus. Just like how superheroes save lives, the contest invites children to share drawings of themselves, their family and friends, disguised as superheroes.

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