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‘Creative Cloister 2030’ in Querétaro: the power of creativity to rethink sustainable development in face of COVID-19


Querétaro, Mexico, is a UNESCO Creative City of Design since 2019. An innovation hub and creative ecosystem, Querétaro is known for itsl major events aimed at promoting design innovation, animation and digital art. It also encourages debates and questioning presupposed elements of design and architecture. Amongst these events, DeHache is an important graphic design event, inviting international lecturers and specialists to present their work. The event encourages designers to innovate and develop their talent through collaboration and collective expression.

Facing the COVID-19 crisis, Querétaro has been mobilizing stakeholders and partners from creative sectors to rethink the ways in which large events are held. The city, in close cooperation with the Creative Social Civil Organization, organized from 20 to 30 March a 10-day digital program titled ‘Creative Cloister 2030’ (Encerrón Creativo) with the slogan ‘Not going back to “normal” because normal is the problem’.

The event aimed to convene the creative community to define actions addressing coronavirus in the short and medium term, but also to contribute to the sustainable development of the city, in line with the United Nations’ 2030 Agenda for Sustainable Development.

The digital program with a participatory and innovative format consisted of 36 different events, including conferences, roundtables, creative challenges and digital concerts, amongst other activities. With the active involvement of more than 20 civil society organizations, the program was warmly welcomed and attracted more than 18,000 online participants.

The innovative online initiative highlights the crucial need to foster the creative capacity of individuals and organizations to think outside the box, and trigger meaningful conversations to improve the social and economic development of the city even in times of confinement.

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