Rome, a UNESCO Creative City of Film since 2015, has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Home to the largest film production facility in Europe, Rome and its citizens are closely tied to Rome’s film festivals. Every autumn, Rome welcomes the International Rome Film Festival, one of the most renowned film festivals in the world. It is organized and curated by Fondazione Cinema per Roma, and is well-loved by Romans and cinema fans all over the world.
Another of Rome’s film festivals is Alice nella Città, dedicated to youth and produced by Associazione Culturale Playtown Roma. In response to the outbreak of COVID-19 and in line with the social media campaign #iorestoacasa (I stay at home), it has recently launched a new film-based initiative to bring movies into people’s homes. The initiative, #Cinemadacasa, aims to recreate and animate the city, and replenish social ties among fellow citizens. Every evening at 10 pm, sequences and images of a diverse range of films (feel-good movies, classic cinema, vintage films…) are projected on urban building facades throughout the city.
Rome’s inhabitants also participate actively in this innovative film programming by projecting sequences and scenes of their favorite films from their windows and balconies. Requests for film projections can also be made via social media and included in the #Cinemadacasa programme.
#Cinemadacasa is an innovative and participative initiative that highlights Rome’s steadfast commitment in making the film sector a key driver for social inclusion and cohesion, especially in the current challenging situation where culture and creativity have become more important for well-being than ever. The project has further inspired many other cities both in Italy, such as Turin, and abroad.
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